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Client Brief

This brief is your first step in shaping the journey we’ll walk together. The insights you share will help us understand your brand more deeply and design a strategy that feels true to who you are. By investing a few thoughtful minutes here, you set the stage for meaningful collaboration and lasting impact.

Now, make the first move—let the Domino effect begin.

Step 1 of 7

14%

Section 1: Basic Information

1. Brand / Business Name*(Required)

2. Target Market Geography(Required)

Regional (Middle East, Central Asia, etc.)

International

3. Years Active(Required)

0–1 year

1–3 years

3–5 years

Over 5 years

4. Business Scale / Size(Required)

Small Startup (less than 10 people / limited resources)

Medium Business (10–50 people / growing resources)

Large Brand / Corporate (50+ people / extensive resources)

5. Industry / Field of Activity(Required)

FMCG (Fast-Moving Consumer Goods)

Financial Services / Banking

Fashion / Lifestyle

Technology / IT

Health / Beauty

Other

6. Value Proposition(Required)

Competitive pricing

High quality

Innovation / creativity

Unique customer experience

Premium / luxury branding

Other

7. Key Strengths of the Brand(Required)

Wide distribution network

High product quality

Professional team

Strong market connections

Other

8. Main Challenges / Weaknesses(Required)

Limited budget

Low brand awareness

Weak visual / digital identity

Strong market competition

Other

Section 2: Client-Made Objectives

1. Primary Objective(Required)

What is the main reason you are interested in working with Domino?

Increase brand awareness

Drive short-term sales

Rebrand / reposition the brand

Enter a new market

Create differentiation from competitors

Develop a comprehensive brand strategy

Other

2. Marketing Priorities(Required)

Which area do you want to focus on the most at this stage?

Customer acquisition

Customer retention & loyalty

Market expansion

Strengthening digital presence

Launching a new product/service

3. Expected Outcomes(Required)

What type of results do you expect from this collaboration?

Tangible (sales growth, leads, conversions)

Intangible (brand perception, credibility, positioning)

Both equally

4. Success Metrics(Required)

Sales revenue

Number of leads/customers

Engagement rate / brand awareness metrics

Market share growth

Other

5. Project Priority(Required)

How much of a priority is this project for your business at the moment?

Top priority (essential and urgent)

Important (must be addressed soon)

Supportive (secondary but helpful)

Section 3: Target Audience

1. Type of Audience(Required)

Who are your main customers?

B2C (end consumers)

B2B (businesses)

Both

2. Age Range(Required)

What is the dominant age group of your customers?

Under 20

20–30

30–45

45+

3. Geographic Focus(Required)

Local / city-based

National

Regional (Middle East, Asia, etc.)

Global

4.Gender Distribution(Required)

Mostly female

Mostly male

Balanced

5. Income / Purchasing Power(Required)

Low-income / price-sensitive

Middle-income / value-focused

High-income / premium-oriented

6. Key Customer Priorities(Required)

What matters most to your customers when choosing your product/service?

Price

Quality

Innovation

Convenience

Prestige / brand image

7. Decision-Making Behavior(Required)

How do they usually decide to purchase?

Online research & social media influence

Peer recommendations / word of mouth

Brand reputation & trust

Promotions & discounts

8. Customer Motivation(Required)

What motivates your customers to buy your product/service the most?

Practical needs (functionality, price)

Emotional needs (status, lifestyle, identity)

Problem-solving (efficiency, time, ease)

9. Customer Pain Points(Required)

What are the top challenges or frustrations your customers face?

High prices in the market

Low quality or inconsistency

Lack of trusted options

Accessibility / convenience issues

Section 4: Brand & Marketing Status

1. Brand Identity(Required)

Do you have a defined visual identity?

Yes – complete (logo, color palette, typography, brand guidelines)

Yes – basic (logo + some colors)

No – not defined yet

2. Communication Channels(Required)

Which channels are you currently using?

Website

Instagram

LinkedIn

Facebook

Offline advertising (billboards, TV, print)

Other

3. Marketing Activity Level(Required)

How would you describe your current marketing efforts?

Low – limited / occasional campaigns

Medium – ongoing but not comprehensive

High – consistent and professional campaigns

4. Content & Messaging Consistency(Required)

Very consistent (clear tone & unified messages)

Partially consistent (mixed or irregular)

Not consistent at all

5. Market Positioning (Current Perception)(Required)

How do you think your brand is currently perceived in the market?

Affordable / value-driven

High-quality / reliable

Innovative / creative

Premium / luxury

Not clear yet

Section 5 : Competitors

1. Who are your main competitors?(Required)

(Please list up to 2–3 brand or company names)

Column 1

Column 2

Column 3

2. What is the level of competitive pressure in your market?(Required)

Low (few competitors / emerging market)

Medium (several active competitors, manageable)

High (crowded / saturated market)

3. What is your brand’s main competitive advantage compared to others?(Required)

Lower pricing

Higher quality

Innovation & creativity

Stronger distribution / accessibility

Better customer experience / service

Other

4. How do you see your competitive position in the market?(Required)

Market leader

One of the key players

Growing newcomer

Niche / specialized brand

5. What do you consider the biggest competitive threat to your brand?(Required)

Competitors’ lower prices

Strong advertising campaigns by competitors

Established reputation of older brands

New entrants in the market

Other

Section 6: Budget & Timeline

1. What level of budget have you planned for this project?(Required)

Limited – small / tactical campaigns

Moderate – ongoing projects over a few months

Extensive – comprehensive annual planning

Other

2. Preferred payment model(Required)

Fixed project-based

Monthly retainer

Performance-based

Flexible / negotiable

3. Desired collaboration timeline(Required)

Short-term (less than 3 months)

Mid-term (3–6 months)

Long-term (6–12 months)

Ongoing (over 1 year)

4. Critical deadlines or milestones(Required)

Please specify if there are any important launch dates, campaigns, or events we need to consider:

Section 7: Contact Details

Email(Required)

Phone

Address

Street Address Address Line 2 City State / Province / Region ZIP / Postal Code Country

Everything is in place…
all it needs is your touch to set the great movement in motion.

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+1 234 567 89
info@itisdomino.com
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